Over 50s life cover that pays out for serious and terminal illness

The newly launched ‘Over 50s Life Cover Plus' from Engage Mutual is the only plan of its kind on the market to offer customers the flexibility to claim a cash lump sum on the diagnosis of a serious or terminal illness at no extra cost.

Engage Mutual's ‘Over 50s Life Cover Plus' already offers guaranteed acceptance without a medical, affordable premiums and a simple application process. The new plan ticks even more boxes and offers enhanced features, including financial and emotional support in the case of serious or terminal illness.

Engage Mutual's Marketing Director, Karl Elliott said: "The new Over 50s Life Cover Plus plan offers our customers practical and emotional support at a very difficult time and provides extra reassurance. It's a life cover plan with a difference. For the first time it offers benefits to the insured, as well as their families. It goes the extra mile to help support customers and their loved ones during those difficult periods when serious or terminal illnesses can suddenly hit. As a mutual organisation, we continue to go to greater lengths to offer our customers products that will benefit and support them and their families."

Prior to launch and as part of its new product development programme, Engage Mutual commissioned independent research amongst 45-65 year olds to find out what additional features would be of real benefit in a life cover plan. The feedback from the consumers was overwhelming. They wanted a product that would offer additional peace of mind, affordability and greater flexibility. The idea of receiving a lump sum payment for a serious or terminal illness was felt to be of greatest value as it helped to take care of practicalities.

Over Fifty Life Cover Plus offers policyholders the following benefits:

ability to claim 100% of the sum assured on diagnosis of a terminal illness
ability to claim 20% of the sum assured on diagnosis of a serious illness
access to emotional support services through Red Arc for those policyholders diagnosed with serious or terminal illnesses
guaranteed acceptance without a medical for all UK residents aged 50-80
affordable premiums and a simple application process
a 5% discount for online applications

For further information on the new Over 50s Life Cover Plus, visit engagemutual.com.