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Over 500 convertibles sold by Lex Autolease at BCA

21st March 2012 Print
British Car Auctions

Huge crowds of buyers and hundreds of online bidders participated in the special Lex Autolease Convertible sales staged simultaneously at the BCA Blackbushe, Surrey and Belle Vue, Manchester auction centres on St Patrick’s Day (Saturday, 17th March).

Over 500 convertibles were sold at the two auction centres, generating a turnover of £4.5 million pounds and an average value of nearly £9,000.  The innovative event combined physical bidding, Live Online and a special ‘Bid Now’ online auction.  Each sale was also streamed live via LCD screens into the alternate location, allowing buyers in one venue to bid in real time on cars being sold in the other.
Over 400 buyers registered for the sales at the two locations, with a further 502 Live Online bidders participating via their PCs, laptops and mobile devices.  Fifty per cent of the cars (252) were sold to Live Online buyers, representing a value of £2.25 million.  Overall performance exceeded 103% of CAP Clean.
Both sales were open to the public, and every convertible offered was covered by the BCA Assured programme, giving peace of mind to buyers by providing a report on a 30 point mechanical check carried out by an independent motoring organisation.
Among the top sellers, several convertibles realised 120% and more above guide values:

Year/Plate - Make/Model – Mileage - Sold Price Vs CAP Clean

08/08 Renault Megane 1.6 Dynamic Petrol 2dr Convertible 42K £6,800 164.8%

07/57 Renault Megane 1.5 Dynamic Diesel 2dr Convertible 40K £6,300 128.5%

07/57 BMW 320i SE 2dr Convertible 77K £11,900 131.1%

08/58 Mini Cooper 1.6 2dr Convertible 41K £8,800 129.4%

06/06 Peugeot 206 CC 1.6i Allure 52K £3,400 127.1%
11/11 Mercedes-Benz E220 2.1 Convertible 9K £31,200 126.3%
06/06 Mini Cooper 1.6 2dr Convertible 50K £6,800 125.3%

08/08 Peugeot 307 CC 1.6 Allure 41K £5,700 125.2%

07/57 Mercedes-Benz CLK 1.8 Convertible 86K £11,400 124.2%
08/58 Peugeot 307 CC 1.6 Allure 75K £4,800 121.5%
Robert Sturley, Southern Area Auction Manager for Lex Autolease said: “To sell over 500 convertibles in one day would be an achievement at any time, and BCA pulled out all the stops to deliver a first class result.  The sales programme was well supported and the buying power was exceptional at both locations and online, generating an average value of nearly £9,000.”
Dale Evans, Northern Area Auction Manager for Lex Autolease added: “This was a sophisticated and complex two day sales programme that involved two venues, bespoke online sales channels and live video streaming.  Our close working partnership with BCA gives us the opportunity to try such new initiatives with confidence and the result speaks for itself.”  
Alan Gupwell BCA Corporate Account Manager for Lex Autolease commented “This result underlines the growing importance of the online buyer in the remarketing mix - half of the cars were brought by BCA’s online customers, representing £2¼ million of the £4.5 million value generated.  Successful multi-platform events such as this typify the innovative remarketing partnership between Lex Autolease and BCA.”

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British Car Auctions