Channel 4 to air new Prometheus trailer in world exclusive
Channel 4 will broadcast the new trailer of Ridley Scott's Prometheus in a world exclusive on Sunday 29th April at 21.10, during drama Homeland's first ad break. Afterwards, viewers will be invited to share their thoughts on Twitter using the hashtag #areyouseeingthis. In a worldwide first, viewers' tweets will be seen in a live broadcast ad during the second ad break.
The deal was brokered by Channel 4 Partnerships Account Manager Amy Jenkins and Eray Galip from 20th Century Fox's media agency Vizeum,
Angus Mitchell, Channel 4 Agency Principle said: ‘As part of our strategy to champion innovative and impactful marketing solutions, we are absolutely delighted to be partnering with 20th Century Fox in support of one the most anticipated film releases of the year. We think the fit between the film, director and C4 is just perfect.'
Eray Galip, Creative Solutions Manager, Vizeum said: ‘Prometheus is the most anticipated film of the summer and we are so excited to be working with Ch4 on this release. We are delighted with this activity which kicks-off our marketing campaign, it fits perfectly with our strategy in terms of amplifying the anticipation and conversation that has already started for Prometheus'