New faces for cooking online
Sorted, the UK’s online cookery school, launches a daily food channel to supply the huge demand they are under from young people looking to equip themselves with life skills neglected by the National Curriculum.
With an estimated 17 million of the ‘now’ generation not taught a single cookery lesson in the National Curriculum, a growing number of students, young adults and young professionals are turning to this revolutionary online movement to fill the gap left by a failing education system.
Sorted started as a group of 8 young friends who shared recipes and tips between themselves at University (led by trained Chef, Ben). In just two years this simple concept has gone on to win International acclaim* and now serves a staggering online community with cookery lessons and food videos. The demand is now so high that Sorted receive in excess of 6,000 requests per month, and have been driven to launch a daily cookery channel in response to the demands from their dedicated community. This teaching uprising is an exciting and refreshing portrait of Britain’s youth as a passionate, engaged group looking to expand their skill set. This is young people at their best - entrepreneurial, engaged, dynamic and leading the way for future generations.
The Sorted team attract 1 million views per month on informal and highly interactive platforms such as YouTube, Facebook and Twitter, making them the obvious choice for the online generation.
Their mission is to address the food problems of the UK and the movement offers a modern-day solution. Their recipes respond to current food crises, covering topics such as, avoiding food wastage, counterbalancing the rise in food prices, cutting down on the environmental impact of consuming excess meat, and short-cuts for those lacking in time. There is no other channel in the world which engages with young people about food on the same scale as Sorted.
Sorted will release a recipe video each day online, using the ingredients recommended at the beginning of the week to ensure wastage, cost and time are kept to an absolute minimum, as well as a weekly show which keeps the Sorted community up-to-date and explains the inspiration behind food stories. Sorted’s subscription numbers are set to increase as their output triples responding to demand.
The channel launched on the 23rd April.
Sorted’s first professionally published cookbook (they have previously written and self-published two books) is due for August 2012 delivery from Penguin, title tbc.
For more information, visit Sortedfood.com.