Isuzu D-MAX pulls the crowds at the CV Show
Isuzu saw a record number of attendees visit its stand at this year’s Commercial Vehicle Show, with the company taking more than 250 expressions of interest for its all-new Isuzu D-Max pick-up which premiered at the event. With strong customer demand already reported by the Isuzu dealer network, the Japanese-marque’s latest model looks set to cement the brand’s reputation as a manufacturer of tough, reliable and durable pick-ups for professional tradespeople.
The new pick-up is available in three bodystyles: single cab, extended cab (with rear-hinged side access panels) and double cab, and four generously-equipped specification levels, ensuring that it delivers as a versatile and comfortable leisure vehicle as well as a robust working tool. Prices start at £14,499 (CVOTR) for the entry-level Isuzu D-Max 4x2 single cab, finishing at £21,499 (CVOTR) for top-of-the-range Isuzu D-Max Utah 4x4 double cab automatic.
William Brown, General Manager of Isuzu UK commented, “The CV Show is one of the most important dates in the industry’s calendar. With tradespeople from across the UK descending on the NEC in Birmingham, it’s imperative to get a positive reaction and our new Isuzu D-Max was very well received. To record more than 250 expressions of interest ahead of the June launch – a third of which were from fleet operators – is hugely encouraging.
“That figure represents more than 10 per cent of our 2011 sales. It once again shows that Isuzu understands the needs of buyers in this segment, and that the Isuzu D-Max is a thoughtfully-conceived package combining both rugged ability and an exceptionally refined interior,” added Brown.
The tough new Isuzu D-Max is the most comprehensively engineered pick-up in the company’s history, featuring a highly fuel-efficient, 2.5-litre twin-turbo common-rail diesel engine.
The engine in the Isuzu D-Max generates 163 ps and peak torque output of 400 Nm between 1,400 rpm and 2,000 rpm, and is mated to one of Isuzu’s newly-developed six-speed manual or five-speed automatic transmissions. Despite the power and torque increase over its predecessor, the Isuzu D-Max is a more efficient pick-up, recording an impressive fuel economy of 38.2 mpg (combined) and CO2 emissions of just 194 g/km.
The entry-level ‘Isuzu D-Max’ variant, available both in two- and four-wheel-drive, boasts features such as electric windows, daytime running lights and air conditioning. Topping the range is the flagship ‘Utah’ model, which includes numerous premium features such as 17-inch alloy wheels, leather upholstery, roof bars, iPod / Bluetooth connectivity and a six-speaker audio system. To further improve choice, two mid-level specifications are also available, named ‘Eiger’ and ‘Yukon’.