Citroen’s Facebook crowdsourced C1 Connexion special edition
The most popular configuration of the C1 Connexion special edition, which will be put into production later this year, has been revealed. The crowdsourced Citroen C1 is the first production vehicle in the UK created as part of a collaboration with Facebook.
The car creation process took place during April via a specially designed app on Citroen UK’s official Facebook page. Citroen opened a virtual ‘factory floor’ where members of the public were invited to choose what the special edition model should look like and what features it should have.
The most popular configuration was a 3-door version finished in a stylish Caldera Black body colour with Scarlett Red exterior and interior detailing, together with stylish alloy wheels. The C1 Connexion will be based on the New Citroen C1 1.0i 68 manual in VTR trim, an already well specified model that includes day-time running LEDs, air conditioning and electric front windows.
There were more than 24,000 configurations of the C1 Connexion submitted by the public and around 10,000 entries were received in a competition to win one of the first production models. Over the campaign period, Citroen grew its Facebook fan base by more than 13,500 to almost 93,000 fans.
Melina Kacherou-Carage, Head of Digital Marketing at Citroen UK, commented: “This project has really captured the enthusiasm of the Facebook community. We’ve had thousands of configurations, so much positive feedback and now the first images of C1 Connexion, which will be ready to go on sale later in the year. You liked it, now we’re making it.”
The next phase of the C1 Connexion project has also been launched. Citroen is now inviting the public to help design the badge for the model. Submissions close on 18 May 2012. For more details, log on to facebook.com/citroenuk and click on the ‘New C1 Connexion’ tab.
The winner of the C1 Connexion competition will be announced on 11 May.