Holiday parks set to court single parents
The Best of British holiday parks group is launching a summer campaign to woo single parents.
It says that for single mums and dads going away with children, holiday parks tick all the boxes which are left blank by hotels, guest houses and rented cottages.
The 50-strong group of independent holiday parks believes that for many singles, the biggest holiday headache is trying to keep youngsters amused without straining the budget.
"The dread question of "what can we do now?" is often the trigger for going out and spending more money," says BOB chairman Claire Jeavons.
"But on a holiday park, that issue just doesn't arise. Children are often straining at the leash each day to explore the grounds, enjoy the inclusive activities, and meet other youngsters.
"Children are naturally gregarious, much more so than most grown-ups, and will often strike up friendships with other children at the drop of a hat," added Ms Jeavons.
Many single parents, she says, accuse hotels and cottages of producing a sense of isolation which is met by getting in a car and heading off somewhere different each day.
But by keeping the holiday focussed on the park, Ms Jeavons comments, it's less stress for everyone - and single parents themselves sometimes form impromptu communities during their stay.
As well as saving on the cost of constantly seeking out entertainment, BOB points out, parks also provide much more affordable accommodation.
Rented holiday caravans and lodges offer excellent value, and don't impose any surcharges for under-occupancy. Or there is the option of taking a tent to keep costs to a real minimum.
Parks in membership of BOB, most of which are family owned and with top tourist board gradings, offer a variety of inclusive attractions depending on the preferred style of holiday.
Some have features such as swimming pools, children's clubs and nightly entertainment - all included in the price - with an on-park shop and cafe, bar or restaurant.
Others offer simply peaceful surroundings with attractive grounds to explore, sometimes in easy walking distance to a beach or countryside trails.
"Single parents often say that they feel most relaxed when they know that children are happy, engaged and safe, and a holiday park provides exactly the right setting," says Ms Jeavons.
"Almost all of our parks' single parent bookings are repeat visitors, or are made as a result of a recommendation from another mum or dad who has stayed there.
"Unlike hotels, parks are created purely for pleasure - and we've yet to hear anyone complain that they miss the mini-bar, trouser press or conference facilities!" she added.
More information, and an interactive map of park locations and facilities, can be found on-line at Bob.org.uk. A free brochure can also be requested from the website.