Luxury global lifestyle brands flock to Mallorca
Hot on the heels of the Jumeirah Port Soller Hotel that opened on the west of the Island in April this year, two more luxury lifestyle brands have made Mallorca their home. Nikki Beach and Wave House are the latest names to gain a foothold in the Balearics and leading local estate agent Mallorca Sotheby’s International Realty welcomes their arrival.
Richard Cross, Sales & Marketing Director for Mallorca Sotheby’s International Realty, says, “Mallorca has long been admired by celebrities and royalty, but as more first-class golf courses, boutique hotels, Michelin-starred restaurants and superyacht marinas such as the all-new Port Adriano come to the table, the Island’s continued popularity amongst the well-heeled is assured. These latest names, Wave House and Nikki Beach, form part of a coordinated master plan to makeover a corner of southwest Mallorca. With Melia Hotels International, a Mallorca-founded company, at the helm, this high quality multi-million euro transformation will really put the area on the map.”
Attracting the full administrative support of the Balearic Government, the three-phase three-year plan, said to cost Melia Hotels 135 million euros, tackles a stretch of the Calvia coastline that has lacked TLC for several decades. The crux of the project links up six of Melia’s hotels into a giant luxury complex with Nikki Beach taking up residence at the freshly renovated four-star Beach House Hotel and the Wave House at refurbished four-star Sol Wave House Hotel – both designed to attract a sophisticated 21st century crowd. Meanwhile their Sol Antillas and Sol Barbados Hotels which date back to the 70s have been given a facelift.
Melia also aims to improve the overall appearance of the already eye-catching wide sandy beach area stretching out in front of the hotels as well as the bars, restaurants and shops that fringe it. The Hotel chain, which now has more than 350 hotels in 35 countries worldwide, already acts as landlord to many of these commercial premises so can assist them in stepping up to this higher quality mark or indeed buy them out and reoffer to more suitable proprietors. The idea is to attract a different class of tourist and to do that through price.
Richard continues, “In 2011, 170,000 Russians visited Mallorca and by the end of 2012 they’re expecting 200,000. As a country they’re familiar with the Nikki Beach brand in Miami, St Barth’s, St Tropez, Marbella and so on and are already making a beeline for the Mallorca version. High prices may prevent some customers from becoming regulars, but this big spending clientele will take themselves and their boats back time and again. Likewise the wealthy Spaniards, Germans, Brits and Scandinavians who often frequent chic Puerto Portals a few kilometres to the east, will appreciate another venue to drop anchor, take in the tender and enjoy fine dining and champagne.”
Nikki Beach, the self-styled “sexiest place on earth”, had its launch “White Party” in Mallorca on 28 June. The venue includes the brand's signature beach club, restaurant, lounging cabana bar and lifestyle boutique with unparalleled entertainment and music. Open daily from 11am to 1pm, Mallorca guests will experience a summer filled with special events and parties including Nikki Beach’s famous Full Moon parties, What Women Want fashion shows, The Champagne World Tour and the Red Closing Party.
Making its European debut, surf simulation resort Wave House opened in Calvia Beach Resort on 4 July. With established success stories in San Diego, Durban in South Africa, Singapore and Chile’s Santiago, every Wave House is an island of surf, fun, music, sun, food, drink and world class shopping. Mallorca has a capacity of 1,000 with a double FlowRider and Europe’s first FlowBarrel as its centrepiece. Pools, a DJ station, sports bar and 3,500ft² surf store shared by Quiksilver, Billabong and DC complete the scene. All eyes will most definitely be on Wave House Mallorca from September 7 to 9 this year as it is the confirmed host for the fourth annual World Flowboarding Championships attracting competitors from across the continents.
On the market in southwest Mallorca:
Ref 5263, Sol de Mallorca
Within minutes of the new Nikki Beach, this villa is set in a large flat plot in quiet residential area of Sol de Mallorca. Accommodation comprises a spacious living area with impressive double height ceiling, dining room and large fully fitted kitchen with breakfast room. Five bedroom suites with built-in wardrobes are joined by a further guest suite and staff suite. With 120m² of terraces, a beautiful swimming pool area surrounded by lovely gardens and lawns, this is the perfect family home. Additional features include hot and cold air conditioning, video entry, alarm system and ample parking.
Seven bedrooms, seven bathrooms
Built area 590m²
Plot size 1,470m²
Price 1,695,000 euros (approx 1,332,560 pounds)
For more information, visit mallorca-sothebysrealty.com.