Nissan Juke with Ministry of Sound
Two of today’s best-known urban brands have combined to create a unique limited edition model. Nissan is extending its relationship with London-based clubbing and electronic dance music authority Ministry of Sound in the form of an exciting new limited edition Juke. The bold Ministry of Sound-badged newcomer is available to order now, with just 250 coming to the UK.
The Juke with Ministry of Sound can be specified with any engine and transmission in the current Juke range, and is offered with a number of special design and technology features that make it a unique and innovative addition to the line-up.
Mirroring the Ministry of Sound’s famous black and white logo, the limited edition Juke will be available to order in Metallic Black or Solid White. All models come equipped with standard 17-inch white alloy wheels, white door handles and white mirror caps. To further enhance the bold look, the B-pillar is finished in high-gloss black, while a unique Ministry of Sound badge completes the external design package.
Inside, the Juke with Ministry of Sound features a striking white centre console, white door trims and white stitching on the leather seats, steering wheel and gear gaiter. The cabin also features an iPod cradle that gives occupants the perfect set-up for choosing their music on the move.
All Juke with Ministry of Sound buyers will also receive an exclusive Music Pack designed to enhance their enjoyment of the car. The pack includes a white 8GB Apple iPod touch*, pre-loaded with Nissan and Ministry of Sound video and photo content, and engraved on the rear with Nissan Juke and Ministry of Sound logos. An innovative self-healing iPod case that features Nissan’s Scratch Shield paint technology is also included.
The Music Pack also contains a pair of Ministry of Sound headphones. Branded with exclusive Juke logos, they feature 50mm speaker drivers and aluminium cups for high quality playback.
Completing the pack is an activation code that allows customers exclusive VIP access to the Ministry of Sound music store.
The Juke with Ministry of Sound will cost from £17,895 and will be available with the full range of Juke engines, including a flagship 190PS 1.6-litre turbocharged DIG-T petrol and a 110PS 1.5-litre dCi diesel.
A new feature is a Stop/Start system for the 117PS 1.6-litre petrol engine. Available on all manual transmission Jukes except those in Visia trim, the Stop/Start system costs just £200 extra and reduces CO2 emissions from 139g/km to 136g/km, while fuel consumption in the urban environment – one of the Juke’s natural hunting grounds – is improved by seven per cent, from 36.7mpg to 39.2mpg. Combined economy also jumps from 47.1mpg to 48.7mpg too.
Visitors to the 2012 Moscow International Motor Show (29 August – 9 September) will be the first to see the exclusive Juke with Ministry of Sound limited edition when it makes its official debut, marking the latest chapter in what has become a highly successful collaboration between the two brands. In June, Nissan wowed fans at the Le Mans 24 hour race with the Juke Box – a specially converted pair of Jukes fitted with what was dubbed the ‘world’s ultimate mobile sound system’.
Built with input from Martin Audio, the firm responsible for the famous ‘Box’ room at the Ministry of Sound’s London home, the Juke Box boasts a system louder than a jumbo jet at take-off, and transforms into a fully-functioning PA system, complete with DJ booth and lighting.
The Juke Box has been the main attraction at a series of high-profile Nissan Juke Box Sessions since its first appearance in June. More events are planned, with fans being able to discover locations and timings via facebook.com/ministryofsound.
For further information on everything to do with Juke, visit facebook.com/nissanjukeofficial. To view behind the scenes films to see the Juke Box in action, visit youtube.com/nissanineurope.
* iPod touch is a trademark of Apple, Inc., registered in US and other countries. Apple is not a participant in or sponsor of this promotion