Jaguar Land Rover celebrate Golden Anniversary of James Bond
Jaguar Land Rover will celebrate 50 years of James Bond at the 2012 Paris Motor show by displaying one of the Land Rover Defenders used in Albert R. Broccoli’s EON Productions, Metro-Goldwyn-Mayer Studios, and Sony Pictures Entertainment’s upcoming motion picture SKYFALL, in UK theatres 26th October. The Double Cab Pick Up, driven in the opening sequence by field agent Eve (played by Naomie Harris), will be shown on the Land Rover stand during the second press day on Friday 28 Sept.
Jaguar Land Rover provided a total of 77 vehicles to the SKYFALL production, including the Land Rover Defender, Range Rover and Jaguar XJ for use both on-screen and as production support vehicles.
Speaking at Pinewood Studios, where Bond was filmed, Co-Producer Andrew Noakes, a veteran of 11 James Bond films, said: “Bond is quintessentially British and Jaguar and Land Rover are two of the most established and globally recognised British brands, so it was a natural step for us to involve them in the film.”
Alongside Daniel Craig as James Bond, the cast includes; Dame Judi Dench, Javier Bardem, Ralph Fiennes, Bérénice Marlohe, Naomie Harris, Ben Whishaw and Albert Finney.
Global Brand Director for Land Rover John Edwards said: “Land Rover is extremely proud to be associated with the new James Bond film SKYFALL. The iconic Land Rover Defender is recognised around the world for its rugged appeal and the Range Rover is the pinnacle of SUV luxury and capability. Both vehicles are renowned as examples of excellence in British design and engineering.”
Adrian Hallmark, Global Brand Director for Jaguar said: “The Jaguar XJ is the most advanced technological vehicle that Jaguar currently produces. Constructed out of aluminium, its chassis is lightweight yet immensely strong allowing the car to blend responsive handling with effortless cruising over long distances. The XJ benefits from the very latest generation of entertainment and comfort technologies, and together with its award winning design, creating a unique combination of luxury, technology and performance which is unparalleled.”
The film, from Albert R. Broccoli's Eon Productions, Metro-Goldwyn-Mayer Studios, and Sony Pictures Entertainment, is directed by Academy Award winner Sam Mendes and stars Daniel Craig, who returns for his third film as James Bond 007. SKYFALL will begin its worldwide roll-out in the UK and Ireland on 26th October 2012.