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M&S rewards ‘shwoppers' for giving clothes waste the boot

9th October 2012 Print

For those having a seasonal wardrobe clearout, Marks & Spencer (M&S) and Oxfam are saying no to landfill by having a special nationwide ‘money off' autumn Shwopping event from 11th - 17th October.

Customers ‘shwopping' unwanted women's shoes, boots and bags in M&S stores will receive a £5 discount when they spend £35 or more on the same product categories in M&S stores.

Joanna Lumley, who launched Shwopping in April this year, commented: "We're determined to give every item of clothing a future and help some of the world's poorest people in the process. So, dig out those old shoes, boots and bags you haven't worn for years and give them a new lease of life. Get Shwopping!"

Customers can take advantage of the offer by handing in their unwanted boots, shoes and bags at M&S till points where the discount will be redeemed via a unique barcode, only available on relevant purchases made from 11th - 17th October.

This offer comes after last week's launch of the first ever garment produced from customer items donated via the Shwopping campaign, a stylish limited edition ladies wool coat whose price of £89 is half the cost it would be if made from virgin wool. The coat went on sale in selected M&S stores across the UK and on online, on 10th October.

Shwopping is Marks & Spencer's revolutionary clothes recycling initiative where customers can donate any item of clothing of, any brand, to be re-used, resold or recycled by charity partner Oxfam. Launched by Plan A ambassador Joanna Lumley, M&S believes Shwopping can revolutionise clothes shopping by asking consumers to adopt a ‘buy one, give one' mentality and encourage greater sustainability on the high street.

The campaign aims to put an end to the one billion items currently ending up in landfill every year. All M&S clothing stores now accept used and unwanted items of clothing from any brand, all year round.  The ultimate aim for M&S is to collect 350 million items a year - recycling as many clothes as it sells.

For further information on Shwopping from Marks & Spencer and the special Shwopping offer, visit marksandspencer.com/shwopping