Hollywood Photobooth launches on the App Store
The V&A will bring the glamour of the Hollywood Costume exhibition to app users this autumn with Hollywood Photobooth, a new camera overlay app for iPhone, iPad and iPod touch. Hollywood Photobooth will allow anyone to instantly ‘wear’ the costumes as immortalised by some of the most iconic film characters from a century of Hollywood filmmaking.
This light hearted and playful app features 16 specially-photographed costumes ranging from Charlie Chaplin’s Tramp suit, to Viola de Lesseps stunning dress, headdress and jewellery in Shakespeare in Love worn by Gywneth Paltrow. Users can also adorn their costume with essential accessories: from the Blues Brothers’ cool ensemble with the all-important sunglasses and hat to the combat armour of Gladiator’s Maximus worn by Russell Crowe. Right up-to-the-minute, the app also includes costumes from the latest movie releases such as the dress worn by Keira Knightley in Anna Karenina.
Users can simply select a costume in the app, align the costume on a friend or front facing on themselves, snap the photograph and experience the photobooth transformation process in an instant. Photos taken by Hollywood Photobooth can be shared via email, Facebook and Twitter.
Key Features
16 legendary costumes each for leading ladies and gentlemen
Detailed information about each costume including costume designer, film, date and studio
Instant transformation process with no internet connection needed
Results can be saved to your photo library
Can be shared with friends via email, Facebook, and Twitter
Hollywood Photobooth supports Hollywood Costume, the V&A’s major autumn exhibition, which gathers together over one hundred costumes designed for unforgettable cinema characters over a century of film-making. For the first time, Hollywood Costume, sponsored by Harry Winston, unites classics from the Golden Age including Dorothy’s blue and white gingham pinafore dress designed by Adrian for The Wizard of Oz (1939), Scarlett O’Hara’s green ‘curtain’ dress designed by Walter Plunkett for Gone with the Wind (1939) and the ‘little black dress’ designed by Hubert De Givenchy for Holly Golightly in Breakfast at Tiffany’s (1961), with the latest Hollywood releases including Consolata Boyle’s costumes for Meryl Streep in The Iron Lady (2011) and Mark Bridge’s costume for Bérénice Bejo in The Artist (2011).
Hollywood Photobooth has been created in partnership with Ribui, a leading digital publisher specialising in the creation of augmented reality and 3D apps and interactive books for smartphones and tablets.
