Ford begins production of new Fiesta

Ford has started volume production of the new Ford Fiesta ahead of the latest version of Britain’s best seller debuting in UK dealerships from January. 
 
The dynamically styled latest Fiesta features new smart technologies and a breakthrough powertrain line-up.
 
“The new Fiesta has seven powertrain options – both diesel and petrol – that deliver fuel economy of less than 100 grams of CO2 per kilometre,” said Roelant de Waard, vice president, Marketing, Sales and Service, Ford of Europe.
 
Ford has sold more than 15 million Fiestas worldwide since the vehicle first went into production in 1976. Of those, almost 4 million have been sold in Britain where the car has been the nation’s favourite every year since 2008.
 
Alongside a bold new exterior and an interior optimised for ergonomics and comfort, the new Fiesta debuts Ford MyKey in Europe – a Ford-exclusive technology that allows parents to encourage safer driving and limit their teenager’s exposure to risk at the wheel.
 
New Fiesta also features voice-activated in-car connectivity system SYNC; Active City Stop that helps drivers avoid low speed collisions; and SYNC Emergency Assistance that directly connects vehicle occupants to local emergency services operators after an accident.
 
Arriving in dealerships soon, new Fiesta is offered with 1.0-litre EcoBoost – the 2012 “International Engine of the Year”. An ECOnetic Technology version powered by a 1.6-litre Duratorq TDCi diesel engine achieves 87 g/km CO2.