my Travel Cash named Best Prepaid Consumer Card Programme

my Travel Cash - a prepaid currency MasterCard card provider - has taken the crown for the Best Prepaid Consumer Card Programme at the Prepaid Awards 2012.

Identifying the best in class in the prepaid industry, the Prepaid Awards recognise the achievements and successes of the sector as a whole, and the companies that operate within it.

The Best Prepaid Consumer Card Programme was a tough category, and looked for a card or voucher purchased with the intention of using it for personal use and benefit. Entrants were tasked with demonstrating the value of the programme to the consumer, and also the commercial benefits to the programme owner including revenue generation and margin enhancement. Innovation was also a major category specification, with entrants required to show how they leveraged brand channels and technologies to capitalise on opportunities.

Myles Stephenson, Founder and CEO of my Travel Cash, said, “We are absolutely thrilled to have been awarded the top spot in this category.

“Our prepaid consumer programme allows us to provide a comprehensive travel money solution to our customers under the my Travel Cash brand. It has gone from strength to strength since its introduction in 2009, and we have seen a steady increase in uptake as consumers have become increasingly educated on the prepaid proposition, and its cost saving benefits.

“We took the decision to abolish ATM fees* and introduced the 1% cashback feature after its initial year as research suggested that these kind of features were easier for customers to understand, and provided us with a unique selling point, as opposed to focusing on exchange rates alone - which weren’t necessarily the only decision point for consumers.

“We continue to develop the product in line with our customers’ feedback and strive to offer the best proposition we can. Recognition such as the award is an indication that we’re on the right track and if anything, is an incentive to continue working as hard as we have been. A huge thanks to the my Travel Cash team for their hard work and dedication to the brand.”

The my Travel Cash consumer prepaid card is delivered by CorporatePay, one of the UK’s leading prepaid card programme providers. my Travel Cash offers three prepaid MasterCard cards in Multi-Currency (Sterling), Euros and US Dollars, providing great value, hassle free travel money.

For more information or to apply for your my Travel Cash card now visit mytravelcash.com.

*Other ATM surcharges may apply