DVLA Personalised Registrations hail its Morgan sale

DVLA Personalised Registrations has vowed to return to Morgan Motor Company’s historic factory following the success of its recent three-day auction which raised more than £3.6 million for the Treasury.
 
The event, which saw 300 registered bidders enjoy a tour of the iconic Malvern factory and scores of others actually take to the roads and test drive a Morgan car, has been heralded as one of the most successful of recent times.
 
The most expensive personalised registration sold was 20 O, bought by a mystery businessman for a total of £56,320.
 
Birmingham-based businessman Kamran Shaikh thwarted any hopes of the much heralded MO12 GAN registration heading onto a Morgan car. Dr Shaikh, a senior partner with Morgan Reach Chartered Certified Accountants with offices in London, Birmingham and Leicester, won the registration with a £6,800 bid, a sum which ensured a total amount payable of £8,892.80.
 
Other notable successes include 3 SJ, which went under the hammer for £17,800, PO11 OCK and 93 M which sold for £15,000 each and 1 LTW which went for £14,000. AL13 ERT became one of the most expensive of the 13-series auctioned so far when it sold for £8,800 during the opening minutes of the first day.
 
Jody Davies, DVLA Personalised Registrations’ Events Manager, said: “While we were always hopeful of a successful three-day sale at Morgan, suffice to say our event surpassed all of our expectations. The feedback from our customers has been terrific.”