HobbyCraft gets creative with its multi-channel strategy

UK arts and crafts retailer, HobbyCraft, has exclusively appointed global performance network, Affiliate Window for the launch of its first ever performance marketing programme. Affiliate Window will work alongside HobbyCraft and Clear New Media to achieve the brands’ goals of growing a targeted publisher base of relevant bloggers and industry specific affiliate partners.

Hobbycraft offers more than 35,000 arts and crafts products inspiring hundreds of new activities including school projects, haberdashery, jewellery making, baking and knitting.

Performance marketing will become a key component of HobbyCraft’s multi-channel strategy, as it is a direct way to reach their target audience and offers a clear and measurable return on investment.

“We are excited by the ability to talk to all of our customers, particularly those with specialist hobbies says Katherine Paterson, Customer Development Director for Hobbycraft. “Without Affiliate Window this would be very difficult, as the time involved to source and contact bloggers and specialist craft sites is so demanding. We are really excited about the partnership with Affiliate Window and joining the performance channel.”

Anjulie Truong, Client Services Manager for Affiliate Window adds: “We’re excited to welcome Hobbycraft to the network for the exclusive launch of their first ever programme. As one of the UK’s biggest and most recognised craft brands, they are a great addition to the performance marketing channel.

Affiliate Window is delighted to tap into the unique appeal of the Hobbycraft brand and hopefully introduce it to a new audience of online consumers. It’s great to see more high street brands embracing the performance channel, and dedicating resource and budget to such a cost-effective means of digital marketing. We look forward to building a successful partnership with Hobbycraft and help them to build a successful campaign with Affiliate Window.”