Quidco launches new ad campaign in time for Christmas push

The UK's biggest cashback site Quidco, unveils its biggest marketing campaign this week, as it steps up promotional efforts across TV, transport, radio and print channels.
 
Keen to acquire Christmas shoppers in the run up to festivities, the campaign will inform consumers of the breadth of retailers offering cashback when shopping through Quidco. For the first time ever, the cashback site has worked with retail partners when creating the advert, illustrating the size of brands available and the level of trust users can have in the service.
 
As a key part of the advertising activity, exclusive deals have been struck across Channel 5 stations, including Five, Five* and Five USA, where the TV ad will run throughout the peak shopping months up until Christmas.
 
Alongside the exclusive partnership with Channel 5, Quidco is also embarking on further tube campaigns, following the success of theirs last year. London commuters will be subject to 4,000 adverts throughout the London underground system, spanning TCPs, LEPs, 16 sheets and 48 sheets.
 
One final strand to the biggest marketing investment made by the company to date, will see Quidco hitting Jazz FM airwaves - again on an exclusive basis. Listeners will be tuning into editorial, presenter endorsements and digital activity running on the station.
 
Quidco will also be working alongside media partner IPC for print activity during the campaign.
 
Stuart Brann, Head of Acquisition & Retention Marketing, comments: "Over the last few months, Quidco has implemented a mini brand evolution, focusing on our core proposition and USPs. We are the largest cashback site in the UK with over 3.5 million members and work with all Britain's favorite retailers.  Our latest ATL campaign will show existing and potential members the real breath of brands we work with, and with whom shoppers could be earning cashback.
 
"The extensive ad campaign will be backed up with heavy below the line spend, using traditional and video display work in order to further underscore our new look branding."
 
Quidco is the UK's biggest cashback site that pays people when they make a purchase from any of the 3,500 retailers listed on its website. It is also behind market firsts as it introduced Quidco Compare, the first ever integrated cashback and comparison tool in car insurance and the UK's only check in for cash app. Quidco also offers printable vouchers and voucher codes. For more information, go to quidco.com.