Buffalo Trace launches Mad Men pop-up bar to celebrate London Cocktail Week

Following last year’s roaring success, award-winning Buffalo Trace Kentucky Straight Bourbon Whiskey is back with The Buffalo Bourbon Empire in Seven Dials to celebrate London Cocktail Week 2013.

Located in the heart of London’s vibrant West End, this year’s pop-up channels the spirit of 1960s Americana and the world of the ruthlessly competitive men and women of Madison Avenue advertising; the Mad Men. From the sharp suits, to the retro decor, to the classic American cocktails on offer, Buffalo Trace will transport you back to the world of 1960s New York advertising. So step inside The Buffalo Bourbon Empire, and just like Don, prop yourself on a stool, loosen your tie and order yourself a Buffalo Manhattan.

RSVP to guestlist[at]buffalobourbonempire.com with your name, number of guests and preferred date or at buffalotrace.co.uk/empire

The Buffalo Bourbon Empire

While listening to the soulful sounds of Ella Fitzgerald, Marlena Shaw or Ann Peebles, choose between a range of Buffalo Trace cocktails inspired by the Mad Men era, including the Manhattan. This complex drink involves fortifying Buffalo Trace with vermouth and bitters to create a classic American cocktail, best served sweet but also available perfect or dry. Other drinks available on the cocktail menu include Blood and Sand, a traditional American cocktail using Buffalo Trace, cherry herring, sweet vermouth and orange juice served in a coup and a refreshing ‘Fred Collins Fizz’, the vintage cocktail that includes Buffalo Trace triple sec, lemon juice and gomme topped with ginger ale served in a high ball glass.

Cocktails from £4 for London Cocktail Week wristband holders during London Cocktail Week (£7 without) from 5.30pm – 10pm.

Masterclasses & Barrel-Aged Cocktails

While embracing the nostalgia of the decade, guests will be able to learn a thing or two with bourbon-tasting masterclasses from industry expert and Buffalo Trace Master Blender, Drew Mayville. Guests will also have the chance to talk to award-winning bartenders who have created Buffalo Trace barrel-aged cocktails. Limited numbers for the master-classes are available at 6.30pm daily.

Confirm your place at the bourbon master-class by emailing masterclass[at]buffalobourbonempire.com or at buffalotrace.co.uk/empire

Buffalo Trace Kentucky Straight Bourbon

On the banks of the famous Kentucky River where the buffalo crossed on their ancient westerly migratory route, Buffalo Trace is distilled, aged and bottled at the most award-winning distillery in the world. Crafted with the finest Kentucky and Indiana corn, selected rye and superior malted barley, this bourbon is aged in new oak barrels for 8 – 12 years in century old warehouses until the peak of maturity, determined by our Master Blender Drew Mayville. Buffalo Trace has a complex aroma of vanilla, mint and molasses, a pleasantly sweet taste with notes of brown sugar, spice, oak and leather, and a long, dry yet smooth finish.

For your chance to visit The Buffalo Bourbon Empire, simply go to our website buffalotrace.co.uk/empire or our Facebook page facebook.com/BuffaloTraceUK for more details. Here you can find all the information you need, from opening times to competitions. There will also be a live feed from our Twitter handle twitter.com/buffalotrace | #TBBE