Alliance Trust launches campaign to educate UK savers and investors

Alliance Trust has launched a new campaign for consumers, which aims to help educate the next generation of UK savers and investors.

Alliance Trust is uniquely positioned to provide a hub of information such as this due to the reputation it has built for trust and transparency over the last 125 years and its unique business model covering a globally diversified investment trust, award winning investment platform and range of open-ended funds.
 
The campaign’s aims tie-in with Alliance Trust’s stated business mission of providing products and services that help to ensure a more sustainable financial future for generations of investors. The key resource being created is the website investment-focus.co.uk which will be a hub of financial education, aiming to promote clarity and transparency, offering a range of solutions and investment expertise from third-parties as well as the team at Alliance Trust.
 
Six aspects of investing will be covered over the coming weeks, with a new topic added every other week. The areas covered will be investing from scratch, products in a portfolio, global diversification, planning for your family’s future, retirement planning and getting more information.
 
Katherine Garrett Cox, CEO, Alliance Trust said: “There is a generation of future investors out there who have been brought up in an era of economic turmoil and banking crises, which has led to disillusionment and a lack of trust in our sector and the services we offer. Despite it being more important than ever for investors to take control of their financial situation, this new generation of savers lacks the basic knowledge and understanding to make these very important long-term decisions.
 
“We’ve launched this campaign to help all savers and enable them to make decisions from a position of understanding and knowledge. In many respects, we’ve gone back to basics, educating people on everything from what an ISA is, to understanding equities. Our goal is to develop a useful resource which offers insights into the various life stages and challenges faced, and which can be built upon and adapted to meet savers needs in the long term.”