North West London apartments selling fast
With 40 instant sales Redrow is toasting the success of new apartments being built on the site of a former distillery in North West London.
Prospective purchasers who had registered their interest in Royal Waterside were invited to an exclusive event at the offices of agents CBRE, in central London. The well attended event saw eager buyers snapping up the luxurious apartments at the first opportunity.
The new homes form part of the wider regeneration of the former Guinness distillery at First Central, Park Royal in the London Borough of Brent. With 20 acres of parkland forming part of the overall development, Royal Waterside offers a rare opportunity to own an apartment with access to green open spaces just 25 minutes from central London by train.
Tonia Tyler, head of sales for Redrow Homes (South Midlands), said: “We knew that Royal Waterside would be popular but the reaction to our exclusive preview and the initial success exceeded our expectations. The fact that we sold 40 apartments straight away and have since secured further sales is a direct reflection of current conditions and how buoyant the housing market is. Consumers are showing real confidence and this is borne out in the number of people who’ve already bought a Royal Waterside apartment.
“We have a stunning interactive model of the scheme that we’ve been able to show purchasers to help them visualise how the apartments will look and where they are positioned in relation to the wider development. The feedback has been excellent – people love the layout and the fact that the apartments aren’t arranged in high rise tower blocks, but are set amid some beautiful scenery with potential for some fantastic views.”
Current availability at Royal Waterside includes two-bedroom apartments from £352,500.
Julien Mills, executive director of CBRE, adds: “The sales rate to date at Royal Waterside has been a fantastic reflection of the quality of this development. However these results are not surprising.
“When the combination of a residential developer who understands the value of attention to detail when designing their apartments and the value of green space is combined with very good transportation links, the stage is set for a very successful sales campaign.
“With Oxford Circus only 23 minutes away on the Central line both seller and buyers alike can feel very confident in their investment.”
Architecturally designed to deliver outstanding, sustainable living, Royal Waterside will feature 265 homes offering a choice of one, two and three-bedroom apartments and penthouses.
A centralised energy centre will provide all heating and hot water, while solar panels produce renewable energy.
Each apartment will enjoy generous proportions with lots of natural light and versatile open plan living areas to maximise the potential of the space available. The high specification is nothing short of luxurious. Stylish kitchens will be well equipped with integrated top brand appliances; while bathrooms will boast premium quality fittings.
The apartments at Royal Waterside will sit alongside the wider First Central scheme, which includes offices and a proposed hotel, plus 20 acres of parkland featuring scenic lakes, play areas and gardens. Premium drinks business Diageo, owner of Guinness, has its worldwide headquarters within the complex.
Close to sought-after areas like Ealing and Chiswick, the development is conveniently connected to the A40 by a new link road and to Park Royal tube station via a pedestrian bridge and underpass.
There are Michelin starred restaurants, gastro pubs and cafes in nearby Chiswick, along with boutique stores and leisure facilities including a cinema, plus comedy and music venues in Ealing.
The show apartment and marketing suite on site are due to open later in the year. In the meantime, potential purchasers can find out more about the apartments by visiting royalwaterside.co.uk.
