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Wunelli creates telematics app for Drivology

2nd April 2014 Print

Taking telematic apps to a new level of sophistication, Wunelli, the telematics enabler for the insurance sector has created an innovative new smartphone app for Drivology, a completely new insurance brand underwritten by Axa. Drivology is designed for lower risk drivers of 25 years plus. Representing a number of firsts in the telematics arena, the Drivology app is the first app to be used for collecting data for full policy administration; the first to allow photographic evidence of key documents such as driver’s licence and no claims bonus information to be uploaded; and one of the first apps to offer AutoStart on policy administration.

Along with creating an app that’s designed to appeal to the mass market of smartphone users, Wunelli will be providing Drivology with the data collection, validation and scoring capabilities to enable the broker to rate the policyholder based on their driving behaviour and adjust the insurance premium accordingly on a quarterly basis. Up to now, apps have primarily been used to enable drivers to ‘try before they buy’, seeing how their driving behaviour would impact their premium on a telematics policy.

The customer simply downloads the Drivology app to their smartphone and is provided with feedback on their driving behaviour which can be used to create a premium adjustment personal to them. Regular, up-to-date advance estimates of premium changes are provided so there are no surprises and customers have the chance to adjust their driving. Safer driving could result in a lower premium.

Driving behaviour can also be determined prior to going on cover by using the app on a ‘try before you buy’ basis. If the driver performs well, they are provided with a discount code to quote when setting up the policy.

“Traditionally, telematics has focused on younger drivers, but Drivology caters for safe drivers, over 25 years’ old, with driving experience and who represent a low risk,” explains Nigel Lombard of Drivology. “Wunelli has been instrumental in the development of Drivology, creating the opportunity to target a largely ignored segment of low risk motorists with the offer of lower premiums along with a self-service based proposition that puts them in control.

“Wunelli has the expertise we needed to develop a cutting edge and user-friendly app, which would deliver quality results for full policy implementation. This was crucial for us, as convenience and simplicity along with confidence in their driver score is what our customers will demand. AutoStart means there’s no need for the policyholder to remember to activate the app before driving, instead the app will be able to detect the car is moving and will start recording automatically. The Wunelli team also understood the importance of the ‘try before you buy’ function as a valuable benefit for drivers who want to see how they would score before committing to the Drivology policy.”

Penny Searles, Managing Director of Wunelli, comments, “Recent research shows that although only 4% of drivers currently have telematics fitted to their vehicles, almost 20% would consider telematics at their next renewal*. Through the ongoing development of our app solutions, we are helping new entrants to the telematics arena like Drivology focus on specific groups of motorists with the offer of cover to reflect the risk they actually represent.

“Apps have evolved considerably in a very short space of time. The quality of the data collected is now so good that insurers and brokers have the confidence to price according to the information recorded. Additional features such as AutoStart and document upload capabilities provide insurers with exciting new ways to engage with customers and change the perception of telematics as a ‘black box’ only proposition.”