StaffWarehouse creates pop up shop for Fruit of the Loom

StaffWarehouse is working with Fruit of the Loom on a trial of its new premium clothing brand, ahead of a planned rollout in 2015.

The new collection, Seek No Further, offers a range of pieces for both men and women including dresses, flippy skirts, T-shirts, embroidered sweatshirts, shorts, shirts and shoes. It is being sold exclusively through a pop up shop on Redchurch Street in London, which will be open until 7 July.

StaffWarehouse has helped to create the pop up shop and is providing experienced and trained store managers and assistants. The team will be gathering feedback and reaction throughout the product trial, for use in future brand development.

“We’re delighted to be working with Fruit of the Loom on the launch of their new high end fashion brand,” said Marvin Foster, managing director of StaffWarehouse. “The pop up shop will be used to increase awareness and also for gathering responses ahead of a planned launch in permanent stores in 2015.”

With its crisp lines and modern, urban colours the pop up shop reveals the new Seek No Further branding and offers a shopping experience designed to match the contemporary style of the garments.

Marvin added: “We’re continuing to see growth in the popularity of pop up shops like this, particularly over the last five years, from brands who wish to test the market. Many brands are recognising that pop up shops are an effective way to gage consumer responses and gather qualitative feedback, without being tied in to a long term commitment.”

StaffWarehouse manages promotional campaigns and event staffing for clients worldwide. The team works with clients through from the creative and initial planning stages to implementation and reporting.