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Kids stash their cash and save more than their parents’ generation

8th April 2014 Print

Savvy youngsters are saving more than their parents’ generation did, with 94 per cent of today’s 11-16 year olds setting money aside for the future, according to new research from Santander 123 Mini.
 
The main priority for these forward-thinking youngsters is saving towards is college or university, with over a quarter (26 per cent) citing this as a reason for setting cash aside. Clothes and personal items (25 per cent), an expensive smart ‘phone or tablet (22 per cent), a holiday or travelling (18 per cent) and a car (17 per cent) were also commonly cited reasons for saving. Eight per cent of 11-16 year olds are even setting money aside for a deposit on a house.
 
Youngsters appear to be balancing their books carefully, spending about half and saving about half of their monthly income. The average amount saved by children is £28 per month, or £336 a year. This is just over half (51 per cent) of the average monthly income children receive, which is currently £55 per month.
 
Parents appear to be the main source of money for children, providing almost half (£26) of their monthly income. A part-time job brings in an average of £15 per month, whilst other family members and sources contribute the rest.
 
The Santander 123 Mini study, which questioned 11-16 year olds about their savings habits and then interviewed parents about their financial behaviours as a child, found that 83 per cent of adults saved money when they were their child’s age. However, while 47 per cent of children today make regular deposits into a bank account, just 21 per cent of their parents say they did this when they were that age.
 
Reza Attar-Zadeh, Director of Retail Products for Santander UK, said: “The extraordinary economic climate of recent years is shaping youngsters’ attitudes towards money. It’s clear that many are more financially astute than grown-ups may give them credit for, and are adopting a positive approach to spending and saving their money.”
 
He added: “We recently launched the 123 Mini account, which pays up to 3% interest and is supported by an interactive online calculator designed to help children learn about money management.”