HP DreamColor Displays: Unmatched colour accuracy and affordability
HP has announced two new HP DreamColor Displays, once again disrupting the colour-critical display market by achieving new levels of affordability and colour accuracy.
The HP Z27x and Z24x displays for PCs and Macs feature HP’s second-generation DreamColor Engine and provide up to 1.07 billion on-screen colours, achieving colour error so small that it is not discernable to the human eye. Compared to the previous-generation product, the new displays include up to 60 percent more pixels, contain up to a 4,000 percent increase in the internal colour palette and are up to 57 percent thinner.
The HP Z24x DreamColor Display delivers the colour accuracy and consistency that has become synonymous with the HP DreamColor brand, at less than 25 percent of the price of the original HP DreamColor display. The HP Z27x DreamColor Display breaks new technology barriers by providing:
Three times the colour accuracy over the previous generation
The first colour-critical display featuring HP’s hostless integrated calibration engine with built-in support for third-party professional colour measurement instruments
Ethernet-based remote management with an integrated web server that provides unprecedented control of the display
A published software development kit (SDK) that allows customers to fully integrate the HP Z27x into their colour workflows
The most affordable colour-critical display capable of 4K support
“The HP DreamColor Engine and our line of DreamColor products have become the gold standards for professionals who demand colour accuracy,” said Jun Kim, vice president and general manager, PC displays and accessories, HP. “This next generation of HP DreamColor Displays will once again disrupt colour technology, providing customers with richer and more accurate colours than ever before.”
The HP Z27x and HP Z24x DreamColor Displays are designed for professionals for whom accurate colour management is essential, and consumers who seek to use only the best in technology innovations. Key features of the new displays include:
Consistent 10-bit colour accuracy from design to production with push-button colour space selection and easy colour calibration
One-button access to presets including sRGB D65, sRGB D50, Adobe® RGB, BT.709, BT.2020 and DCI-P3
Ability to easily create a custom colour space with full control over primaries, white point and tone response
Easy connection to existing workflows through support by Windows, Mac or Linux operating systems
The HP Z27x DreamColor Display also offers:
An ultrawide Digital Cinema colour gamut with 100 percent of sRGB, 100 percent of AdobeRGB and 99 percent of DCI-P3
The HP Night Vision interface with auto-fade button backlights and selectable red button backlight colour for better low-light viewing in darkened working conditions
The result of an unprecedented technology collaboration with DreamWorks Animation SKG Inc. (NASDAQ: DWA) and other leading studios, the first HP DreamColor Display, the HP LP2480zx, addressed an increasingly critical need for affordable and consistent colour accuracy in the animation, photography, film/video post, broadcast, product design and graphic arts categories.
“HP technology has enabled our studio to deliver amazing visual effects to our audiences,” says Kate Swanborg, Head of Technology Communications and Strategic Alliance, DreamWorks Animation. “The new Z27x raises the bar in accuracy and ease of use for ensuring perfect colour consistency from scene to scene and empowering further creativity in our artists.”
With the new DreamColor Displays, HP has once again pushed the limits of innovation to bring users unrivaled accurate and consistent colour from displays, to the big screen to print. Each new feature is a result of direct feedback from key advisory council members and customers looking for new ways to transform the way they work.
“The new DreamColor Z Displays are amazing and will be a game changer for many photographers,” said Chris McLennan, an international, award-winning adventure and travel photographer and Nikon Ambassador. “The price point will mean that everyone who is into photography—whether a full time pro or a keen enthusiast—should be looking into this product.”
