Bennetts launches new online store for bikers
Bennetts, UK bike insurance specialist and part of the BGL Group, has launched an online store for motorcyclists. Bikenation.co.uk stocks the largest range of top quality bike brands in the UK, with over 100,000 products on sale, including new motorcycles, leathers, helmets, gloves and accessories. More than 135 specialist motorcycle brands feature on the site including Akrapovic, Honda, Shoei and R&G. The new site marks a major shift for Bennetts into the retail market, as it looks to become a ‘one-stop shop’ for the UK motorcycle community.
The new online store forms another element of Bennetts’ Biking Hub, alongside its free bike classifieds and social network, bikesocial.co.uk. Bike Nation is the first website of its kind to be launched by an insurance brand and it will offer additional customer insight to Bennetts and its insurance partners. Compelling loyalty benefits have been developed to integrate Bike Nation product lines with Bennetts’ specialist insurance cover, such as free accident insurance for helmets and protective clothing purchased from the new store (subject to Terms and Conditions)*.
Matt Long, Associate Director for Commercial at Bennetts, commented: “Bike Nation is now live, helping Bennetts stand out in the insurance market. As a brand, Bennetts has continued to push the boundaries when it comes to engaging the biking community and our launch into the biking lifestyle arena was a natural step as a bike specialist. The online store gives customers another reason to interact with us on a more regular basis than just their annual insurance policy. The store caters to the specialist needs of our customers, while insurers will reap the benefits of additional customer insight and loyalty.”
Matt continued: “Bennetts has over 80 years’ experience in the biking industry, and the resulting expertise has helped inform our product lines. While some of our competitors are diversifying into the car market, we have been looking at ways in which we can offer more to motorcyclists by providing a ‘one-stop shop’ for all their riding needs.Our strong product lines and free accident insurance offer, coupled with a new loyalty programme in development will help in attracting, retaining and rewarding our insurance policyholders and Bike Nation customers.”