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How to give your business a boost

10th June 2014 Print

Running a successful and growing business seems to be getting more and more complicated by the day. As if dealing with finances and recruitment issues weren’t enough, the unprecedented digital ‘boom’ over the past few years has created a whole new pile of issues and challenges to overcome. There just aren’t enough hours in the day!

But worry no more as thankfully there are several quick, easy and low cost solutions to help give your business a much needed boost, freeing up more of your time to focus on some face to face business development or spend quality time with your family.

Employing outside help such as this advertising agency in Philadelphia really can make the difference
between businesses booming or business going bust. Here are a few suggestions to help get your company back on the right track:

Be disruptive

I’m not going to lie, being truly disruptive is a little bit scary. It involves going against the grain, taking risks and finding new ways to tackle old problems. However, once you start doing it you’ll find it becomes second nature.

If you find your business has gone a bit stale in recent months, think honestly about why this could be. Jot down 5-10 bullet points and for each point create as many different potential solutions as possible, avoid anything you would normally apply and don’t be worried about the feasibility of each solution at this point - sometimes even the craziest of ideas turns out to be the catalyst to something great.

Develop your networks

Networking with peers and industry professionals has always been vitally important in business. In fact, some say it is THE single most powerful marketing tactic and will help to build enduring and mutually beneficial relationships with industry professionals and peers.

It’s no secret that people buy from people, and if you have already fostered personal relationships with key players in your niche, you can be certain the recommendations and new business will come flooding in.

Become Social

Social media marketing has recently become a bit of an industry ‘buzzword’ with the majority of companies saying they do it, but very few doing it really well. 

Social media is a mainstream way of communicating with customers and potential customers, and by regularly posting interesting and engaging updates you will build an army of people interested in your business and receptive to any sales messages you chose to push through this channel (warning - sales messages should be subtle and infrequent. Too pushy and you’ll scare people off).

Have the best website

Did you know that most customers will click off your site if a landing page fails to load after just 3 seconds? One of the most surprising things about small businesses is how many of them don’t have a website. Those that don’t are missing out on a very important marketing tool.

If competition is fierce within your digital space, you not only want to make sure you have a website, but that you’ve got a website that’s quicker, better looking and easier to use than anyone else’s.