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Ford extends its Approved Used Car Programme

11th July 2014 Print
Ford

The Ford Approved used car programme is a new way to buy a pre-owned Ford with assured quality.
 
Ford Approved used cars bring certified confirmation of a 160-point quality verification, including full service history and checks for mileage accuracy.  They also come with 12 months’ warranty, Ford Roadside Assistance and drive-away insurance.
 
To qualify for Ford Approved status, cars must be Ford models owned by the dealer, be less than five years old and have covered less than 70,000 miles.  Ford’s long-standing Ford Direct scheme, for cars up to 18 months old, continues as part of the new Ford Approved programme.
 
Ford Approved stands out thanks to the advanced search capability on ford.co.uk, enabling buyers to search the UK Ford dealer network for the desired model, colour and specification and to view video and pictures.
 
“Customers are interested in searching for a particular car by price and distance from their home, and also in refining their search to include key items such as colour and alloy wheels before going on to rank the available cars,” said Andrew Paton, Ford Approved project manager.
 
“This advanced search technology, coupled with the ‘peace of mind’ promises offered to customers, singles out Ford Approved.”
 
Last year Citizens Advice and the National Trading Standards Institute launched a campaign to highlight the problems faced by buyers in the used car market.  Citizens Advice helped consumers with more than 84,000 problems in the previous year, making second-hand cars its most complained-about issue. Three out of four complaints involved cars bought from independent dealers.
 
“Ford Approved offers peace of mind on a number of levels,” added Dr Paton. “Buyers can be assured the car is of a suitable quality and they will be looked after by Ford Roadside Assistance and our dealer network.”
 
All Ford Approved used cars offer the following benefits:

Less than five years old and have covered less than 70,000 miles
A full service history
A stringent 160-point mechanical and safety check
Mileage and finance checks
30-day no-quibble exchange
Seven-day drive-away insurance
One-year Ford Protect warranty
12 months’ Ford Roadside Assistance
 
The new Ford Approved used car brand includes the established Ford Direct programme for cars of up to 18 months old and 20,000 miles, which was launched in January 1994.

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