Panasonic camera selector tool for the Lumix G range

Given the sheer volume of choice in the camera market, it comes as no surprise that shopping for the best product for their specific needs – both for the type of photos they like to take and their own level of photography expertise – can be a confusing and frustrating experience for many consumers.

The Lumix G ‘The One For You’ Campaign is designed to make choosing a camera a quick and pleasurable experience, whether you’re an absolute beginner, passionate amateur snapper or dedicated pro. Ditching mind boggling techno jargon in favour of the more emotive checklists that make consumers tick, Panasonic’s new camera selector tool clearly identifies the five cameras in the Lumix G range in line with the real world specifications consumers want.

Featured on the campaign site lumixgtheone.panasonic.co.uk/, the interactive selector tool features each Lumix G product in the context of how real consumers take photos  – making it easy for the viewer to identify the camera most suited to the kind of person they are and where, when and how they want to capture their world.

Comprising three easy steps, the tool asks users to rank their level of prowess, followed by how much they’re looking to spend (budget, mid-range or premium price points). The third step taps into what drives their passion for photography: users can then select the four images from a tantalising selection of professional shots – from sport, wildlife and action shots to food, nature, urban landscapes and people portraits – that best represent the types of images they most aspire to take.

The tool uses these personal specifications to recommend the best Lumix G for their needs – with clear explanations of the camera’s unique features, tech specs in action and recommended kit.

The One for You?

Lumix GH4 – The One that’s exceeding expectations ...with the ability to capture 4K images and movies

Lumix GX7 – The One that’s got a different perspective... with an electronic tilt viewfinder that meets your vision

Lumix G6 – The One that’s taking photography further...and freeing you up to capture the moment with lightening autofocus

Lumix GM1 – The One that’s thinking smaller...the most compact camera in the Lumix G range

LumixGF6 – The One that’s designed to share the experience...with Wi-Fi connectivity at the touch of a button.

The initiative will be supported by an advertising campaign including billboard, London Underground, print and online plus social media and point of sale activations.