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Investors recommended to ‘buy’ as BSkyB displays growth in its core business

25th July 2014 Print

Graham Spooner, investment research analyst at The Share Centre, explains what BSkyB’s full year results mean for investors.
 
“This morning, BSkyB’s announcement regarding expansion into Europe has overshadowed its largely positive full year results. The group has agreed to buy all of Sky Italia and Sky Deutschland, a deal which was revealed in May. Whilst investors will hope this will increase growth potential, questions may be raised around the amount paid and the strategy of the company.
 
“BSkyB’s results showed the company continues to grow its customer base, with the highest growth in three years, further demonstrating its consumers are not cutting back on its services. Investors will be pleased to see a 23% increase in paid-for products showing strong demand for its core business.
 
“We recommend BSkyB for medium risk investors looking for a balanced investment for their portfolio. The ability to continue to win new customers and expansion of its products leads us to believe that the share price could continue to head in the right direction. The 7% increase in the full year dividend is also a positive for investors.”