East London property remains so hot, it’s cool
East London remains one of the most buoyant areas of the London property market, despite a degree of post-Brexit cooling in other parts of the capital. The population boom triggered during the 2012 London Olympics shows no signs of a slowdown, with the most growth predicted in East London boroughs, and developers continue meet the market demand head-on with a regeneration programme designed to cater for the predicted 600,000 population boom east of Tower Bridge.
Notting Hill Sales has seen a surge of interest since the recent launch of its Horizons Tower development in Poplar, E14, offering a selection of brand new stylish Shared Ownership homes, part of a new Docklands landmark - a 25-storey residential building set to enhance the waterside skyline, located next to the Poplar Dock Marina.
As with other East London hotspots, buyers are attracted to the urban-chic of Horizons Tower because of its walkable proximity to the City, enviable range of amenities, and central London transport links, making it ideal for young professionals looking to take their first step on the property ladder, as well as couples and growing families looking to reap the rewards of east-end living.
Tower Hamlets - one the five key East London boroughs tipped for growth - and the surrounding post codes also enjoy a cool-status, due in part to the nearby location of the O2 Arena, which attracts the best musicians and entertainers in the world, year-round. A self-contained village, the O2 also provides an incredible choice of restaurants and bars. The popular hotspots of Canary Wharf and Greenwich are also easily accessible, offering several multi-screen cinemas, parks and tropical gardens. To up the ante further, the area boasts some of the best shopping in the capital, with three shopping malls across the water in Canary Wharf, and the ever-popular Stratford Westfield just a couple miles north.
Simon Neary, Head of Sales and Marketing at Notting Hill Sales comments: “In recent years, East London has enjoyed an incredible transformation and not surprisingly, demand remains high, with the area now expected to soak up over half of London’s population boom in the next 15 years. In terms of location and affordability, this part of East London is hard to beat; Shared Ownership at Horizons Tower provides a good way in for many buyers which then gives them an easier journey up to the next rungs of the home ownership ladder.”
Horizons Tower is well-connected within Zone 2, with Blackwall DLR station only 0.3 miles away offering quick access to the Underground network via the interchange at Bank. Canary Wharf DLR station is 0.8 miles away and connects residents with the Jubilee line and coming in 2018, the new Crossrail route. The development is also served by extensive and frequent bus routes.
Horizons Tower’s one, two and three bedroom apartments feature intelligent design and a high specification of interior fixtures and fittings; floor-to-ceiling windows reveal the full extent of London’s magnificent city skyline. Apartments are fitted with integrated appliances in the Hatt ‘Luxe’ Range kitchens and boast Villeroy & Boch bathroom suites. Each apartment comes with its own private balcony or terrace, ideal for al fresco dining, entertaining and relaxing. Residents also benefit from the on-site gym, a 24-hour concierge service, cycle storage and communal children’s play area.
Prices for a one bedroom apartment at Horizons Tower start at £151,000 for a 40% share of £377,500; from £205,000 for a 40% of a two-bedroom apartment priced at £512,500; and from £236,000 for a 40% of a three-bedroom apartment priced at £590,000. For more information, visit nottinghillhousing.org.uk/horizons
