Seat site clicks with fleet and business drivers
SEAT’s growing presence in the important Fleet and Business Sales sector is being matched by an increasingly sophisticated, and successful, presence in cyberspace.
The Spanish brand’s innovative fleet sales site at seat.co.uk/businesssales recently scooped the title of ‘Most Improved Website’ in the prestigious BusinessCar fleet website survey, winning praise for its clever tax calculator that allows comparison between models and its downloadable brochures.
Of course SEAT is never one to rest on its laurels and now the site has been further enhanced as the Brand looks to underline precisely why business drivers should be making it a fleet manufacturer of choice.
SEAT UK’s Fleet Marketing Manager Louise Dunkley explained: ‘We’re obviously very happy to have scored an impressive 84% in the recent BusinessCar website survey, capturing the title of ‘Most Improved Website’ in the process.
‘But this didn’t mean there wasn’t more to do. The recent relaunch of the Fleet and Business Sales site has seen us incorporate a raft of important new features that I firmly believe will appeal to users who want to find the key information about SEAT quickly and simply.’
Among the innovations included in the revised site are:
Handy, quick reference CO2 tables with details on SEAT’s sub-100 g/km, sub-120 g/km and sub-160g/km products
A ‘what’s new for 2010’ section that includes key information on SEAT product launches and new technology
A brief ‘meet the team’ page with images and direct contact information for the key players in the growing SEAT Fleet and Business Sales operation
Head of SEAT UK’s Fleet and Business Sales, Nick Andrews, said the website revisions were another example of the culture of continuous improvement that he’s bringing to every area of the fleet operation.
He said: ‘Louise and the website team have done a great job in transforming SEAT’s web presence for fleet and business users. As we look to build on a successful 2009 and grow our fleet sales further next year it’s this kind of intelligent development and innovation that we’ll be bringing in across every area of our business.’
To check out the revised SEAT Fleet and Business Sales site for yourself simply go to seat.co.uk/businesssales
