Support England at the World Cup by bringing it home for Shelter
Shelter and Nationwide are calling on the great British public to 'Strip4Shelter and wear their team's colours or football strip to work and/or school.
WHY: To help raise vital funds for Shelter each person that 'strips' will donate £2 to the housing and homeless charity.
WHEN: Strip4Shelter will tie in with World Cup Summer 2010 and will launch on the England Vs Mexico friendly on May 24th.
WHERE: At work, school, on your street, anywhere...
Shelter and Nationwide encourage the great British public to get involved and 'Strip4Shelter' by replacing their regular work gear or school uniform with their football teams strip or colours during the World Cup 2010.
Those that take part are being asked to make a donation of £2 to the housing and homeless charity.
Alex Curran, Steven Gerrard's wife, said: "This World Cup I won't just be supporting Steven and the team, I'll also be supporting Shelter and Nationwide's Strip4Shelter fundraising campaign."
Campbell Robb, Shelter's Chief Executive, added: "This could be England's year and we are asking those supporting the team to help Shelter by joining us in the fight against homelessness and bad housing.
"Throughout the country there are thousands children who are homeless or living in bad housing. Bad housing conditions can affect a child's health, education and future prospects. With your support, we can help end bad housing for the next generation of children."
For more information, visit shelter.org.uk.