Kiehl's launch Marvellous Mineral Mascara

Kiehl’s are to launch their newest product, the Kiehl’s Marvellous Mineral Mascara, exclusively with Selfridges.

Enriched with mineral pigments for strong colour, the Marvellous Mineral Mascara wraps lashes in instant colour and care. Combining volume building Acacia Senegal with conditioning Jojoba Oil and Aloe Vera, the unique formula gives lashes natural looking length, body and a rich, glossy colour.

The New York-based company has been formulating beauty products since 1851. Famed for creating quality products with a strong emphasis on conditioning, resulting in highly efficient but caring products - The Marvellous Mineral Mascara is just the same, with a formula that is hypoallergenic, paraben-free, and fragrance-free.

Plus, the ultra-soft brush which was carefully designed to be tug-free, was developed at the request of customers keen for a great mascara that was also gentle.

Kiehl’s Marvellous Mineral Mascara comes in Black and Black Brown, and is available exclusively on Selfridges.com from the end of March 2010 and then only at Selfridges and in Kiehl’s boutiques from Thursday 22 April 2010.