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What happened to World Cup fever?

2nd June 2010 Print

England may have invented the sport, but could they be losing interest in the Three Lions? Twenga reveals that visits to football kits on twenga.co.uk have grown just 10% in the run up to the World Cup. In France, visits grew 40%. In Germany, visits leapt 236%.

Where is World Cup fever? For individual kit items the picture is grim for England. For football shirts, German visits are up 580% while in England, visits muster a growth of just 35%. Football caps are up 548% in Germany, while in the UK they’re up just 113%. In France visits to football t-shirts are up 237%, while England lags behind, rising just 6%.

Thanks to Twenga, Internet users can get a 10% off voucher for World Cup merchandise from the official FIFA online store.