Hero 100 – The challenge that beats all challenges

Mike Buss, the former soldier and World Record breaking endurance athlete, is about to take on the biggest challenge of his life, the Hero 100 Challenge - 100 marathons in 100 days.

Mike will be living up to his motto - ‘Beyond Impossible’ from the 16th June to the 23rd September, when he will run a marathon every day on a treadmill at 19 cities/towns in a bid to meet his £100,00 fundraising goal for Help For Heroes.

Jeep will be transporting Mike throughout the Hero 100 Challenge which will include the Royal International Air Tattoo, RAF Lynham and will culminate at the Leisure Industry Week at the NEC Birmingham – 23rd September. This is no mean feat, but Mike, who has already broken over 40 world endurance records, is certain that he will smash the existing world record, 50 marathons in 50 days, out of the water.

Chrysler UK, who have been a long term supporter of Mike and his fundraising challenges, have donated a Jeep Patriot as the top prize in a charity raffle that will take place when Mike completes his Hero 100 challenge.

Commenting on his Hero 100 Challenge, Mike Buss said: “This is an enormous challenge for me and one that I am very excited about starting. I would like to thank Chrysler for all their support, which will not only help me set a new world record, but more importantly it will raise vital funds for Help for Heroes.”

Nigel Land, Marketing Director at Chrysler UK, says: “If Mike were a car he would be a Jeep! He relishes a challenge, seeks an adventure everyday, and takes everything thrown at him in his stride whilst carrying all his endurance missions out with passion, enthusiasm and determination.”

For more information on Mike and the Hero 100 Challenge - 100 Marathons in 100 Days please visit facebook.com/mikebussbeyondimpossible.

For more information on Jeep visit jeep.co.uk.