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Women’s top beauty secrets revealed

6th July 2010 Print
Women reveal their top beauty cheats

Two thirds of men have no idea the lengths their wife or girlfriend goes to look her best, a study found.

Research revealed most men are completely oblivious to the extensive beauty routine their other half goes through on a daily basis, spending on average 5 hours in the bathroom each week.

Among the pampering habits which escape men on a daily basis are eyebrow plucking, fake-tanning and leg waxing.

The study also found 28 per cent of men are unaware their partners regularly pluck hairs from their chin, paint their toe-nails or file their nails.

It also emerged one in 20 females reckon their men have never seen them looking 'au naturale', according to the poll of 3000 women by Jolen Crème Bleach.

But it's no wonder when 18 per cent of females purposely keep their beau in the dark about their gruelling beauty regime.

A spokeswoman for Jolen said: ''Most women have a regimented beauty regime which they will have stuck to for years and men don't seem to realise the effort women put in on a daily basis.

“The process in which women go through to look good is sometimes not at all glamorous or ladylike.

“Waxing, plucking and bleaching facial hair is just one aspect of a beauty regime that is not alluring but it's what most girls go through to look as good as possible.

“Nobody wants to admit how much effort they go to look good, so it's obvious we don't divulge our beauty tricks - especially to our other half.”

Two thirds claim the reason they don't confess to getting help from things like false eyelashes and fake tan is because they think it's more ladylike to keep it under wraps.

But it's not just men that girls are fooling - two thirds of women said they deny using beauty products or fake enhancers when a friend complements them on how well they are looking.

Nearly ten per cent of women wear false or acrylic nails and nearly one in twenty wear extensions in their hair to make it more full and lustrous.

More than half of girls regularly get their hair highlighted or coloured and 19 per cent regularly resort to wearing fake tan to look more sun-kissed.

One in twenty secretly apply false eyelashes and nearly one in twenty glamour pusses have even tried coloured contact lenses and ultra expensive teeth veneers to appear more beautiful - and still kept quiet.

An honest 17 per cent said that people would be utterly shocked if they saw how they looked minus hair extensions, fake tan and perfectly waxed eyebrows.

The poll also revealed that in one year alone, the average woman spends nearly 10 days of every year preening herself.

Despite the great lengths girls go to, a whopping three quarters of women said they get fed up with the constant cycle of beauty treatments and say it's a pain keeping on top of it all.

A more committed 25 per cent said it's just part of being female and to get on with it.

A Jolen spokeswoman added: “No doubt media coverage of WAGS and celebrities having elaborate beauty treatments influences the average woman on the street to make an effort and try new products and initiatives.

“But with so many beauty innovations that replicate salon treatments it’s easier to fit looking great into our busy lives.

“It is hard work for women today to keep on top of their beauty regime. Jolen has been a classic beauty brand for over 45 years and has definitely remained a true beauty secret.”

More than a third of women said their partner would be completely turned off if he saw them doing intimate grooming habits such as bleaching or plucking their facial hair.


1. Shave or wax legs
2. Plucking eyebrows
3. Applying make-up
4. Shave or wax underarms
5. Highlighting / colouring hair
6. Pedicures
7. Fake tan
8. False / acrylic nails
9. Wax or shave bikini line
10. Bleach facial hair
11. False eyelashes
12. Hair extensions
13. Waxing facial hair
14. Pluck nose hair
15. Regular facials
16. Wear coloured contact lenses
17. Teeth Veneers
18. Eyelash extensions
19. Botox
20. Permanent make-up

More Photos - Click to Enlarge

Women reveal their top beauty cheats