Parents go online for back-to-school savings
UK consumers are shopping for back to school kit already, as rising prices make comparing the best deals essential, reveals Twenga. Visits to twenga.co.uk for calculators are up 850%, academic diaries are up 455% and school bags are up 307%, with a month to go before term starts.
Twenga research* shows that the average basket of school supplies costs £195 this year, 30% more than in 2009. But the average bargain basket is over £100 cheaper, at £94. Consumers can make huge savings by comparing online for the best deal.
Back to school supplies % increase in visits in a month:
Calculator 850%
Academic diary 455%
School bag 307%
Chalkboard 220%
School rucksack 203%
Children’s desk 96%
Visits from 2nd July to 1st August 2010, compared with same period a month before.
*Twenga’s school supplies research
On 21st June, Twenga released its annual school supplies price study. It showed that a standard basket of school supplies costs £195 in 2010, compared to £153 in 2009, a dramatic rise of 30% during a time of shrinking household budgets.
The study was based on a basket of 16 standard supplies such as pencils, pens, erasers, notebooks, etc. It analysed the price of 181,446 back to school products for pupils in the UK, France and Germany and it shows:
A regular price of £195 – this is an average price, technically the median price – which rose by 28% since 2009.
A bargain price of £94 – this is the price of the bottom 25% of products, technically the first quartile figure – which rose by 29% from the 2009 price.
The marked difference between the average price and the bargain price shows that UK consumers should search carefully for the best deal before next term.
British prices are far higher than on the continent: in Germany the regular price is £130 and in France it costs just £99.
