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AOL and Google renew and expand global partnership

5th September 2010 Print

Google and AOL have announced a five-year renewal and expansion of one of the largest and longest-standing partnerships in Internet history. The global alliance, which has at its core Google's provision of search services to AOL's content network and properties, in exchange for a revenue-sharing arrangement between AOL and Google, will be expanded to include mobile search and YouTube.

"Today is another important step in the turnaround of AOL," said Tim Armstrong, AOL's Chairman and Chief Executive Officer. "AOL users will be getting a better search and search ads experience from the best search company in the world – Google. After nearly a decade-long partnership in search, we're looking forward to expanding our global relationship to mobile search and YouTube. All aspects of our partnership will be improved by this deal."

"We're excited to deepen our partnership. This agreement combines Google's expertise in search and advertising with AOL's strength in online content," said Eric Schmidt, Chairman and Chief Executive Officer of Google. "It's particularly exciting to see our relationship expand into video and mobile. These areas are now at the heart of users' online experiences and at the core of both of our businesses."

The partnership includes a broad range of features that will improve and expand the products and services offered to consumers.

Search Products: Google will provide AOL with additional features and enhancement to its leading Web search products that will improve the consumer search experience across AOL's network of sites.

Advertising Products: Google will provide AOL with best-in-class ad formats, giving AOL consumers a better, more relevant ad experience.

Mobile Search: As AOL renews its focus on mobile apps and content, the companies will work together to expand the alliance to cover mobile search.

YouTube: AOL and YouTube have agreed to a content partnership that will bring AOL's video content to YouTube.

Global Focus: The alliance is international in scope and will provide improved experiences to AOL's worldwide audience.