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Brits without internet missing out on the best rates

27th September 2010 Print

The four million Britons who don't have internet access are missing out on the best rates for financial products, according to an investigation by Which?

The consumer champion found that an online saver could be 37% better off over a year compared with a branch-only saver. The average rate for instant access savings accounts available in branch is just 0.56%, half of that available to online savers (1.14%), with fixed-rate savings accounts, current accounts and cash ISAs also offering better rates for online savers.

What's more, Which? found a whopping 355% difference between the best online deal for travel insurance and the best in branch deal.

Which? chief executive, Peter Vicary-Smith, says: "Not everyone is comfortable or able to manage their finances online and these people are missing out on the best deals as a result.

"Banks should be more inclusive by offering terminals in branches where customers could access online deals, with some help from staff."