Limited edition LEGO jewellery exclusively at Selfridges

The LEGO Group is launching a funky limited edition ring that is sure to be on every stylish girl’s wish list this festive season. The iconic toy brand has been developed into these must-have interchangeable LEGO rings by designer Lisa Taylor, marking the first official LEGO jewellery line.
 
The sterling silver rings will retail for £50 exclusively at Selfridges from 28th October and will be sold with two interchangeable LEGO brick designs, available in over 15 colour options. Lisa Taylor will also be producing 23 LEGO ‘charms’ to accessorise the ring, which will retail from £15 to £20 and feature fun and festive designs including Christmas trees and flowers.
 
Lisa Taylor said, “As with most kids, I loved LEGO bricks and so it’s thrilling to now be working with such an iconic brand to launch the world’s first official LEGO jewellery range. My inspiration came from stumbling across some LEGO earrings at Camden Market. I thought they were a great idea but wished they were better quality. After much research I arrived at the final product, a solid silver ring with interchangeable LEGO bricks and unique charms. Luckily, LEGO loved it as much as I did.”
 
Paal Smith-Meyer, head of new business for the LEGO Group said, “We’re excited to launch this jewellery line beautifully designed by Lisa Taylor with Selfridges. The designs celebrate individual expression with the interchangeable colours and charms, presented in a playful way. The rings use the LEGO bricks that we all grew-up with, in a fun new style that will be a real hit this winter.”
 
Be the envy of all your friends and the first to own one of these coveted LEGO rings by heading to Selfridges on the 28th October to bag yourself one.