Avia TV launches cosmetic surgery TV channel
11 November 2010 is the day that Avia TV, Britain's first web channel dedicated exclusively to giving its viewers the truth about cosmetic surgery, launches its search for men and women to receive up to £30,000 worth of free plastic surgery each to make a real change in their lives.
From that date onwards, the hunt is on for successful applicants to appear in Avia TV's flagship programme It Changed My Life where some of the UK's top plastic surgeons will offer anything from simple to complex plastic and cosmetic surgical procedures to help patients get their lives firmly back on track.
Avia TV's consultant plastic surgeons are already well known for their work on such shows as Extreme Makeover, Embarrassing Bodies and The Ugly Face of Beauty. For them, the chance to help individuals and spread the word about the benefits of responsible surgery is what they spent so many years training for.
Around 1.6 million people are estimated to be considering cosmetic surgery right now. It Changed My Life will tell some of their stories - why they want surgery and what they want to change. We'll see them living their lives before surgery, meeting their surgeons to discuss their problems and learn how responsible surgical procedures can help. Only once the consultants are satisfied someone is a suitable candidate will they be accepted. Avia TV will then show the operations in detail, the patient's recovery and reveal how surgery has really changed a life for the better.
Avia TV aims to cut through the myths about cosmetic surgery to provide accurate, reliable and balanced information provided by the some of the best surgeons operating today. Online you can watch films about operations, how to choose a surgeon or a hospital and hear from the surgeons themselves about what they do and what motivates them. Avia TV also wants to inform and educate its audience and the medical profession about existing and emerging techniques in plastic surgery and to invite viewers to ask the experts personally about procedures and their concerns.
Peter Arnstein, consultant plastic surgeon at the renowned McIndoe Surgical Centre and co-founder of Avia TV, spends part of his working life putting right the botched surgery of the "cowboys" of cosmetic surgery. He says: "Cosmetic surgery is sometimes a misunderstood and often controversial industry so we wanted to devise a web channel dedicated to giving the facts to enable patients to make the right decisions for them. We never forget that the safety and welfare of patients is paramount. It Changed My Life will take care of people and, we hope, will show viewers how responsible surgery should be done."
John Pereira, also consultant plastic surgeon at the McIndoe Surgical Centre and co-founder of Avia TV says: "The new web TV channel is about giving information to viewers. People who appear on It Changed My Life will, through their experience on screen show others what happens during the process of consultation, decision making, surgery and recovery in a factual way that is easy to understand. We have to show people what plastic surgery involves, including the new developments and constant evaluation and re-evaluation of techniques and attitudes.”
“It's a myth that plastic surgery is all about vanity. For me, that means someone who is already beautiful trying to go one stage further. Take it from me, plastic surgery changes lives - we see people who have lost all confidence in themselves and what they do in life. Grandmothers who miss out on time with their grandchildren because they feel too embarrassed by their tummy shape to put on a swimming costume and take them to the pool or seaside. Older ladies who have a rejuvenating facelift to restore their self-confidence and enable them to get back into their public lives,” concludes Mr Pereira.
“The web channel is just the first stage of the Avia TV project. From early next year, millions of viewers will be able to tune in when we launch the broadcast channel on TV screens across Britain,” confirms Stephen Cohen, Channel Director. “We are confident that the UK audience will seek out a dedicated source of information about plastic surgical procedures which provide a unique opportunity to change people’s lives for the better.”
Cohen continues: “Too often, plastic surgery programmes on television deal with what went wrong or just speculate about the operations celebrities may, or may not, have had done. Avia TV is different. We are creating a TV channel which gives viewers the facts in a calm and honest way. We have some of the top surgeons from one of Britain’s best cosmetic surgery hospitals. We are producing a brand-new series of programmes which give ordinary men and women the chance to change their lives through plastic surgery, in exchange for their agreement to share their experience with others. There has never been anything like it before.’’
Facts
• Google has revealed that the number of web searches for ‘Plastic Surgery’ is more than 300,000 each month
• To appear on It Changed My Life, go to the website avia-tv.com and click on the box “It Could Be You” to access SMS entry. Texts cost £5.00 to cover an administrative charge and enable access to unique information on surgical and non-surgical topics. (See T&Cs for more details)
• All of the Avia TV consultant surgeons are fully accredited and are on the specialist register of the General Medical Council
