Mercedes-Benz ‘Bauma’ stand takes gold

This year's Mercedes-Benz stand at the world's largest construction trade fair, "Bauma" in Munich, has been well received by the jury of ADAM & EVA – ADAM stands for the award for excellent brand and trade-fair presentations. In fact the jury was so impressed that it awarded the Mercedes-Benz Bauma 2010 stand the gold prize in the XL category, designed for trade fair stands with an area of between 501 m² and 1500 m². The aim of ADAM is to reward projects which excel at combining aspects of both architecture and design with the successful communication of marketing and company goals in an outstanding format. EVA stands for  Event Award. It is awarded by the Forum marketing event agencies for exceptional marketing events and live communication measures.

Commenting on the Mercedes-Benz stand at Bauma, the jury said: "A huge building site facility plan has been turned into a stage for cement mixers, bulk material trucks and similar items. As such, it appeals to the target audience of truckers very precisely, therefore making them feel that they have been understood and are being taken seriously. The playful quotations add the necessary touch of humour to the stand. It only remains to say that with this design, Mercedes-Benz has clearly taken things forward".