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ASOS launches Fashion Finder

2nd March 2011 Print

ASOS has announced another expansion to its online retail portfolio with the launch of ASOS Fashion Finder - an innovative new platform complementary to the existing ASOS website, giving customers the opportunity to shop a completed full-circle fashion offer from one destination.

Bringing high-street stores, midmarket brands and luxury labels together, Fashion Finder will host over fifty fashion names, including Mango, Urban Outfitters, Reiss, French Connection and Ted Baker, alongside fashion emporiums including Liberty, Browns and Coggles. The footwear offer will feature Kurt Geiger and Office, while and will lead the online-only retailers.

Both users and retailers will be encouraged to personalise their own content through the creation of outfits, look books and fashion videos, inspired by catwalk trends, for others within the ASOS Fashion Finder community to rate and comment on.

ASOS CEO, Nick Robertson, stated: "We are always looking for new and better ways for our customers to discover fashion online. ASOS Fashion Finder will feature the very best fashion from around the world all in one place."

With the introduction of ASOS Fashion Finder, customers will experience an increased product offer from brands that extends to lines which may not currently be available from the main ASOS website. The move sees ASOS working with other retailers on a commission-based model that will apply to all transactions and offering customers a further access point to shop both ASOS and other fashion brands.