UK customers set to put new hi-tech Ford Focus on pole
The all-new Ford Focus is set to continue its success story, which saw the UK favourite enter the March plate-change month as 2011 best seller.
Over the weekend of March 12/13, Ford's 550-strong dealership network welcomed customers new and old to its nationwide showrooms, eager to see the blue oval's new star.
Priced from £15,995, every new Ford Focus comes with voice-activated Bluetooth, USB connectivity, DAB digital radio, Thatcham Category 1 alarm and a Torque Vectoring Control system which optimises engine torque distribution between both driven wheels and mimics a limited slip differential.
Frugal new 1.6 TDCi diesel-powered versions of the new Ford Focus deliver over 67mpg, while powertrains featuring Ford's new 1.6 EcoBoost turbo petrol engines return more than 47mpg, both on the combined cycle.
First launched in 1998, the Ford Focus has been the UK's top-selling car for 10 years. Latest figures from the Society of Motor Manufacturers and Traders (SMMT) show Ford Focus as 2011 best-seller year to date.
Nigel Sharp, Ford Britain managing director, said: "Our new Ford Focus delivers a level of refinement and comfort, combined with hi-tech features and connectivity, not found on a medium volume car. Dealers are ready with enough new Focus stock to keep the car in pole position in the marketplace."
Shipments of the new five-door Ford Focus to UK dealers via the company's River Thames dock at Dagenham are flowing at a rate of 500 vehicles a day. About 55 per cent of UK cars ordered are Zetec series, 25 per cent top-end Titanium models and the balance Edge. Estate deliveries will start next month to bring this body style to dealerships by May.