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Aviva's Get Active just got better

21st March 2011 Print

Aviva is making it even easier for customers to get fitter with a new and improved version of its Get Active website.

All customers of Aviva's private medical insurance (PMI), cash plan and group risk products are now able to access cheaper health club membership at Curves, the specialist women's health & fitness club. Offering 30 minute workouts designed to help individuals stay fit and healthy during a busy day, this partnership further expands the breadth and coverage of the Get Active network.

In addition, the refreshed website has been developed to include extra tips and information for those who may not have time to visit the gym but are still interested in getting active. This new area looks at simple ways that people can use their everyday activities to improve their health with the focus on making exercise enjoyable and part of a daily routine. Also included are some useful nutritional tips that can be particularly beneficial when considering exercise but can also help to encourage healthy eating habits in day-to-day life.

Rebecca Paterson, head of marketing communications and consumer propositions at Aviva UK Health, said "We are committed to helping our customers get moving and find ways that they can take an active role in improving their health and wellbeing. We also recognise that not everyone wants to go to the gym so we have included more information to help our customers take small steps to leading a healthier lifestyle."

The site, accessible at, also includes new information around health screens and details on how Aviva is working with Change4Life, the national movement that helps people take small steps to positively change their behaviours and attitudes to health.