Fiat Professional launches new advertising campaign

A second quarter advertising drive, just launched by Fiat Professional, looks set to run rings round the opposition with a humorous blend of football banter and the new sign-off line: “We Speak with Facts”.

Following on from last quarter’s highly successful ‘Bacon Roll’ advertising – in which anyone taking a test drive in a Doblò Cargo van received £50 worth of fuel back, and a bacon bap – this new campaign highlights the fact that, putting jokes and banter to one side, Fiat Professional vehicles offer a good, honest proposition for businesses.

The good humour introduced into the advertising is also a continuation of the bold ‘The Fleet’ campaign launched last year by Fiat Professional, which took the form of a TV sitcom, and proved a hit with TV viewers and website users.

This latest campaign will start with a series of six 30-second TV commercials, on air during April and May as the football season comes to a climax. Six different films will show van users adopting ‘football-speak’ and ‘wind-ups’, before a straight message about Fiat Professional vans’ exceptional quality is delivered along with the ‘We Speak with Facts’ line.

“Last year’s advertising with ‘The Fleet’ was one of the most daring we have undertaken, but its humour was so well received that we wanted to do something similar this year,” says Gerry Clarke, director, Fiat Professional UK.

“I am very pleased with this latest campaign as it says all the right things about the Fiat Professional range of vans. We are also developing football-themed radio, digital and direct marketing support to run during the same quarter to further increase awareness.”

More information about the new campaign will be available from Fiat Professional when it exhibits at the CV Show (stand C90, Hall 5) in the NEC Centre, Birmingham, 12-14 April. Seven vehicles will be on display, each fully liveried in the corporate colours of companies using Fiat Professional vehicles.