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DAF opens subsidiary in Moscow

13th May 2011 Print
DAF XF

DAF Trucks N.V. has opened its own marketing and sales office in Moscow with a view to furthering DAF's growth in the Russian market. The new subsidiary not only focuses on developing marketing and sales activities, but in particular also on the further expansion of the DAF dealer network. In order to guarantee first-class parts availability, a PACCAR Parts Distribution Centre will also be established near Moscow.
 
The main task of DAF Trucks Russia is to further expand DAF's presence in the Russian market. An essential part of this is to enlarge the network, which currently consists of DAF Truck Sales & Service Dealers in Moscow and St Petersburg and DAF Service dealers in Yekaterinburg and Smolensk. The aim is to expand this network to around 20 locations in the coming years.
 
Rapid growth in Russian truck market
 
Russia is one of the fastest growing truck markets in the world. Around 120,000 heavy-duty vehicles are expected to be registered in 2015 (compared to approx. 42,000 in 2010), and there is increasing interest in Western European trucks in particular. Whereas 500 Western European trucks were registered in the over 15 tons category in Russia in 2,000, this figure had increased to almost 5,000 last year. In 2010, DAF registered 350 heavy-duty vehicles in Russia, corresponding to a 7% market share of the Western European brands. The objective for this year is to sell at least 1,000 vehicles and to further expand the market share in the next few years.
 
PACCAR Parts
 
"DAF is one of Europe's most successful truck manufacturers and is in an excellent position to significantly strengthen its success in Russia", says Ron Bonsen, member of the Board of Management for DAF Trucks N.V. and responsible for Marketing & Sales. "This starts with our range of ultra-modern trucks, which are also well-known in Russia for their reliability, efficiency and high standard of driver comfort. In addition, we are also working hard to further expand our dealer network and set up a PACCAR Parts Distribution Centre. After all, it is also the services behind the product which provide the key to future success."
 
DAF Trucks N.V., a subsidiary of the American company PACCAR Inc, one of the world's largest producers of heavy duty trucks, is a leading manufacturer of light, medium and heavy duty trucks with a 2010 market share in the EU of 15.2% in the over 15-tonne category. DAF manufactures a full range of tractors and rigids, offering the right vehicle for every transport application. DAF is also a leader in providing product-related services: MultiSupport Repair and Maintenance Contracts, financial services from PACCAR Financial and a first-class parts service. In addition, DAF develops and produces components such as axles and engines for, in particular, bus and coach manufacturers all over the world. DAF Trucks N.V. has production facilities in Eindhoven, the Netherlands, and Westerlo, Belgium, and over 1.000 dealers and service points in Europe.

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