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Luxury travel goes au natural down under

27th June 2011 Print
Kimberley Heritage Cattle Drive

Qantas Holidays is seeing an increase in luxury insider tours and experiences coming on to the market in key destinations such as Australia. 

From glamping in national parks to staying in private homes or learning local skills, people are seeking out more natural and authentic experiences.

“We are seeing an increasing number of customers opting for a different kind of luxury experience,” says Nick Crabb, General Manager at Qantas Holidays.  “It’s less about extravagant, designer hotels and more about experiencing awe-inspiring nature and engaging with local people and culture.  Travellers want to get under the skin of a destination.”

Experiential luxury product which Qantas Holidays has recently added to its programme includes the Kimberley Heritage Cattle Drive in Western Australia, which starts this month.

The Cattle Drive is a six day horse riding adventure in the Outback. Guests will help drover boss ‘JR’ round up feral cattle in Australia’s wild Kimberley region and herd them along the savannah landscape, dotted with majestic gorges, powerful waterfalls and the distinctive Boab tree. This epic journey includes horsemanship lessons, nights camping out under star-filled skies and the chance to help protect the Kimberley, one of the world’s last wildernesses from the damaging hooves of the feral cattle. At each stage local indigenous drovers will provide guests with an insight into the meaning of the country that the cattle drive passes through. Gourmet outback dinners will be shared around a roaring campfire, with live music and story-telling from the drovers before earning the luxurious comfort of the Home Valley Station on the last night.

Price from £2,940 per person, including 5 nights accommodation, meals, entertainment, horse and tack, and transfers from Kununurra. The cattle drive will run annually every June to August.

“The Kimberley Heritage Cattle Drive is exactly the kind of authentic experience we are seeing become more popular with our customers.   This trip offers the rare chance to travel slowly through amazing landscape in comfort with local people, to really get to grips with the area and its history. 

“Guests don’t have to compromise on comfort or quality to indulge in a truly memorable Australian adventure,” he concludes.

For more information and bookings, visit:

For more information on Western Australia visit:

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Kimberley Heritage Cattle Drive