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Cross Roads Subaru wins top industry award

18th July 2011 Print
Cross Roads Subaru

Warwickshire dealership Cross Roads Subaru, has won the title of ‘Sales Team of the Year’ at the recent Motor Trader Awards.
 
The Tredington-based team were on hand at the glitzy ceremony held at London’s Grosvenor House Hotel, to collect the prestigious gong.  Over 1,000 key automotive industry figures were also in attendance at the Motor Trader magazine-run event, now in its 20th year.
 
The category was open to all franchised and independent dealerships from across the UK and Cross Roads Subaru fought off some fierce competition from other leading automotive businesses.  It was recognised specifically for its ‘innovative sales programme’ and ‘genuine team work’.  This victory comes hot on the heels of a similar success in February, where the team was awarded the title of ‘Sales Team of the Year’ at the Automotive Management Awards.
 
Dealer Principal, Jon Mathers, said: “It is an honour to be recognised by Motor Trader magazine as the ‘Sales Team of the Year’.  This unparalleled performance wouldn’t have been possible without the investment from Subaru UK and the hard work of our dedicated sales team.
 
“Once again, we have shown that a small niche dealership can topple far larger dealer groups, by focusing on customers’ needs and employing the very best salespeople in the business,” Mathers added.
 
Curtis Hutchinson, Editor of Motor Trader magazine, also commented: “Cross Roads Subaru’s approach impressed our judges, with 42% of new car enquiries and 70% of test drives being converted into sales. This success rate can be attributable to its investment in an off-road demonstration track within a couple of miles of the dealership.”
 
Located in Tredington, Warwickshire, Cross Roads Subaru is open from 08.30 to 18.00 Monday to Friday and 09.00 to 17.00 on Saturdays.  For more information about Cross Roads Subaru and the models available, visit subaruvehicles.co.uk.

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Cross Roads Subaru