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Peugeot launches the ‘107 experience’ on YouTube

27th July 2011 Print
107 Experience

A special YouTube channel will broadcast the personalised videos: the user will be able to watch the videos with their name in it, their uploaded picture, as well as their friends’ Facebook comments. They can choose from four universes: VIP, SHARE, GLAM or FUN and it will interact with these unusual worlds: a secret party in a club whose door is the 107 door, a friend looking for a car ride, a sports challenge starting on a skyscraper rooftop or a romantic video whose story changes according to the user’s gender.
“We dealt with topics specifically aim at young people: sports, games, seduction, dance, music, sharing and friendship, the whole integrated and adapted to the social networks: when the user starts a video, they can see their Facebook friends in a YouTube channel and share the link in Twitter. Some sequences are even interactive and two Peugeot 107 cars can even play ping-pong together” states Nael Hamameh, Co-Director of the You to You digital communication agency, who developed the 107 Experience.”
The user can share their video in Facebook, Twitter or email.  Also, they can choose to personalise their video for one of their friends before sending it to them.
About Peugeot
Peugeot is part of the PSA Group – Europe’s 2nd largest automotive producer - and is one of the top ten most-popular vehicle brands in the world. In 2010 the Peugeot brand celebrated its 200th anniversary, is present in 160 countries, with 10,000 dealerships worldwide and has ‘Motion & Emotion’ as its signature.
Its UK subsidiary has its headquarters in Coventry with 250 Peugeot Dealerships.
The product portfolio includes electric cars (iOn), petrol & diesel cars: compact 107, our best-selling 207, the efficient 308, 3008 Crossover, 4007 SUV, 5008 Compact MPV, 508 large car, RCZ Sports Coupé, and vans (Bipper, Partner, Expert and Boxer).  Notable for its products that include the ever-popular Coupé Cabriolet, its dependable and economical HDi diesel & petrol engines, and its stylish design.
Peugeot is also recognised for being a leading automotive low CO2 producer, and has the debut soon of the world’s first diesel hybrid – the Peugeot 3008 HYbrid4.
For more information, visit
Production: Continental Productions
Director: Dingo
Agency: You to You
Post-Production: Digiprod / Digitaline

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107 Experience